Zoom has released a Video Software Development Kit, enabling developers to leverage the company’s video, audio and interactive features for custom-built video-based applications and desktop experiences with native user interfaces.
According to a company blog, developers can build applications based on Zoom’s video-first unified communications platform without being tired to the Zoom Meetings userface.
In the blog post, Zoom outlined several examples of experiences that developers can build using the Video SDK, including social media applications that integrate with Zoom for on-the-go live streaming with interactive chat, desktop gaming apps using Zoom’s audio, video and interactive features, and new shopping experiences for retailers.
Zoom is betting on video-based customer experiences playing a larger role in customer engagement going forward. The blog cited industry analyst Zeus Kerravala, principal analyst at ZK Research, who says video usage is at an all-time high.
“The next wave of video-based experiences will be driven by embedding video directly into business and consumer applications that seamlessly improve workflows and enhance social interaction,” Kerravala said. “Zoom’s Video SDKs are easy to work with, and enable nimble development of fully customizable video-based applications.”
According to Zoom, the Video SDK is an “important component” of the Zoom Developer Platform, which gives service providers and developers a platform to build apps and integrations on top of Zoom’s platform.
The Zoom Developer Platform includes APIs, SDKs, chatbots, webhooks and distribution for applications and integrations, according to the company.
The release also includes more detailed performance analytics like user and account level subscription counts, active user and active account metrics, API usage volumes, and more.
The company also released a new option that allows developers to create a Video SDK developer account immediately. For more information, read Zoom’s announcement.