Simulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for Truly Cross-Channel TV Advertising
Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and Connected TV NEW YORK–(BUSINESS WIRE)–In an era of unprecedented TV audience fragmentation across linear and CTV, advertisers are more challenged than ever to not only find their target consumers at scale without wasteful duplication but also […]