Amazon Web Services has released Brand Voice in Amazon Polly, a new capability that allows businesses to work with the Amazon Polly team of AI researchers to build a neural text-to-speech voice to represent your band’s persona.
According to AWS, Brand Voice gives a unique vocal identity to products and services. Currently, Amazon Polly works with Kentucky Fried Chicken (KFC) Canada and National Australia Bank to create two unique Brand Voices using deep learning technology that powers Alexa.
In Canada, the team built a voice for KFC, using a Southern U.S. English accent for the iconic Colonel Sanders to voice KFC’s latest Alexa skill, the company said in a blog post.
The tech giant says the voice-activated skill is available through any Alexa-enabled Amazon device. KFC fans can chat about all things chicken with the AI version of Colonel Sanders, and they can also reorder menu items by interacting with the voice.
“We are excited to be one of the first brands to adopt the Amazon Polly enhanced text-to-speech voice technology to create a seamless and distinctively KFC re-ordering experience for our fans.” said Jason Cassidy, marketing director of KFC Canada, in a statement.
“The Colonel was passionate about his fried chicken and this new skill makes re-ordering your favorite KFC menu items easier than ever but in a fun and memorable way.”
For the National Australia Bank, the Amazon Polly team built a friendly Australian English voice as part of a larger contact center migration to Amazon Connect. It’s the first case of a Polly Brand Voice being used for an Amazon Connect customer.
In a statement, the bank’s General manager of Digital and Assisted Channels Laurent De Segur said it was important that the voice felt both unique and consistent with the bank’s vision.
“We’re thrilled to be a global leader using this voice-first digital innovation – and even more excited to see how our customers interact with the voice and experience as we gradually roll this out,” De Segur said.