Microsoft and United Arab Emirates-based telecommunications firm Etisalat have announced a multi-year partnership to drive public cloud-first strategy through a digital transformation program.
According to a joint press release, the program enables Etisalat to build a digital platform infused with automation and artificial intelligence and provide a simplified network architecture and operations that empowers Etisalat subscribers and improving customer experience.
“Our partnership with Etisalat is further demonstration of the trust regional enterprises place in the intelligent Microsoft Cloud,” said Sayed Hashish general manager of Microsoft UAE, in a statement. “Our mission is to empower every individual and organisation on the planet to achieve more. Etisalat’s digital transformation journey centres on a public-cloud-first strategy including network workloads. Its partnership with Microsoft is designed to merge its telecommunications capabilities with our intelligent cloud solutions, including artificial intelligence and self-healing networks.”
The infusion of artificial intelligence capabilities into Etisalat’s network will be powered by Microsoft Azure. Microsoft’s cloud computing service will be expanded into Etisalat’s network, including the firm’s new technologies like multi-access edge computing and network edge computing.
When combined with 5G, these new capabilities will speed up computing at the edge, enabling new types of applications for smart cities, autonomous systems, gaming, artificial and virtual reality, IoT and vision computing systems, the companies said.
In a statement, Saeed Al Zarouni, senior vice president of mobile networks at Etisalat, said the partnership will help to deliver the next generation of networks.
“Keeping in line with our overall strategy and vision of ‘Driving the Digital Future to Empower Societies, we at Etisalat are committed to nothing less than the total transformation of the consumer and business customer experiences,” Zarouni said. “Etisalat today has transitioned to a digital service provider – the provider of choice for digital services among enterprises and SMB customers, supporting them to monetise services to generate new revenue streams. Together with Microsoft, we are building the communications network of the future.”