Chipmaking giant Qualcomm has partnered with professional services firm Accenture to develop an augmented reality product currently being piloted by international hotel company IHG.
Dubbed the XR Event Planner, it places event planners, buyers and hotel sales staff side-by-side in a virtual reconstruction of an event space, giving planners a sneak peak of what the event would look like.
This allows them to remotely envision and configure the layout of an event in real-time, the companies said in a press release.
It was developed by the Accenture Extended Reality practice in collaboration with Qualcomm Technologies.
The technology can be used across multiple devices like phones and tablets and brings the traditional smartphone augmented reality experience to a wearable device like the Nreal AR glasses and HTC Vive Focus Plus VR headsets, both of which are powered by the Qualcomm Snapdragon platform.
The XR Event Planner was piloted at InterContinental Los Angeles Downtown, where it recreates the hotel’s Hollywood Ballroom in 3D, including architectural features, layout, lighting, carpet design, table settigns and fabric patterns.
It allows users to modify room layouts, toggle between table and chair setups, stage placement, and incorporate decorations and lighting while collaboration remotely and adding notes for the set-up crew.
This technology can help event companies close a sale and keep costs low while booking event spaces while also increasing hotel revenue, the companies said.
“Collaborating with Accenture and Qualcomm Technologies on the XR Event Planner pilot has demonstrated the power of augmented and virtual reality technologies in hotels,” said Jeff Edwards, senior vice president of global hotel and owner solutions at InterContinental Hotels Group.
“This tool equips hotels, such as InterContinental Los Angeles Downtown, to close event sales even faster and increase productivity, while simultaneously helping clients experience event spaces without having to travel, in a new, dynamic way that brings the event to life during the planning process.”