It’s not so long ago that installing an IPTV streaming or digital signage system required a compromise between budget and application.
Often the limitations of technology put a dampener on the ambitions of the corporate communications team long before the project got underway.
Access to greater bandwidth capacity and 4K screens has helped to turn this around, providing organizations with unprecedented access to sophisticated and high quality video communications that are enhancing their marketing and sales activities, supporting internal and external comms and strengthening their brands on a global scale.
Convergence of technology has allowed companies to stream live TV or video on demand, showcase advertising, insert web feeds and provide emergency alerts.
It is much more straightforward now to distribute web content and live TV pictures alongside a full array of media sources, however, getting the underlying infrastructure right is still essential and remains a serious undertaking for any organization.
It’s also important to consider:
- The advantages of a multicast platform
- What components to depend on
- Whether to use 4K consumer displays